Digital Strategy
We help you win the hearts and minds of your target audiences through scroll-stopping [digital advertising] campaigns that efficiently drive growth and increase conversion rates.
Blueprint, an AI-enhanced Business Intelligence platform maximizes your media investments. Take the guesswork out of testing. Our AI suggests the testing framework, and provides optimizations as the platforms deliver your ads.
Optimize Media Spend / ROI
Blueprint is the nextgeneration of cross-channel paid media intelligence and activation technology. Utilizing artificial intelligence, it centralizes the entire media planning workflow, providing unrivaled visibility and analytics to power omnichannel marketing. Gain unrivaled visibility into the performance of your media investments by comparing and calibrating multiple data sources, attribution models and testing frameworks.
Powerful AI, Simplified Ad Allocation
Blueprint’s proprietary logic enables you to understand who to target with what message, across media channels, not just which platform to invest in.
Deploy your ads on any major network, visualize their results, and get recommendations with minimal effort and staff. Expand beyond Facebook, Google, and other mainstream networks. Deploy on any digital or near-digital advertising channel:
- Create your Media Strategy, Campaigns, and Ad sets within Blueprint
- Publish your Media Strategy, Campaigns, and Ad sets to your favorite platforms such as Facebook, LinkedIn
- Monitor the performance of your diversified Ad sets
- Understand what qualities make the perfect ad so you can communicate the right ad to your customers
Services
Harness our Technical and Strategic Expertise
We drive cross-platform campaigns that inform, persuade, and inspire action while delivering experienced, best-in-class services to acquire and mobilize more advocates and expand your reach to shape public policy, meet fundraising goals, and understand spend with Artificial Intelligence.
Advocacy Campaigns
We are the next generation of Digital Advocacy. We’ll help you create an advocacy plan and apply the right strategy to win.
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Legislative & Donor Intel
Stay informed, assess risk with political donation history and federal, state, and raise more funds with local legislative intelligence.
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Data Acquisition
Build custom audiences from consumer and business data from 300+ million records & 900+ segments.
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Digital Strategy
Win hearts and minds. Maximize impact with Omnichannel Media Management. Artificial Intelligence optimizes media spend.
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Fractional Management
Experience matters. Hire us. Save Money. Win. Harness our experience to maximize your investments.
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Testimonials
Thank you, Bryan Dawson, we needed technology to connect easily with the public, and we found The Virtual Citizen, which has helped propel our next-generation advocacy and public affairs. Their ability to quickly speed dial with voice recognition and direct-dial QR Codes makes advocacy frictionless and more accessible.
"The Virtual Citizen gave me something of value that proves the performance of radio to drive voters to action. I suspect we may be doing more with Virtual Citizen and #250 in the future.”
"Relentlessly committed to customer success and achieving shared goals" is an understatement for this guy. After working more grassroots campaigns with Bryan Dawson than I can count with all of my fingers and toes, he left a lasting mark on me as someone who is a true helper. In an industry with fast turns and overnight pivots, Bryan is someone you can depend on, and someone you can trust and respect."